Author(s): Debi Englebaugh
Format: Paperback
No. of Pages: 145
Publisher: ABC-CLIO
Language: English
Date Published: 1997-05-15
Dimensions: 215.9 x 279.4 x 8.64mm
Publication City/Country: Englewood, United States
Edition:
Illustrations:

Introduce students to the principles and processes of advertising and communication. Hands-on activities with step-by-step instructions and reproducibles teach advertising layout, design, illustration, methods of collecting information about products and consumers, terminology, and copywriting. Suggestions for integrating the lessons with other subject areas are included. Grades 1-4 (adaptable to other levels).