Author(s): George Capaccio
Format: Paperback
No. of Pages: 96
Publisher: Cavendish Square Publishing
Language: English
Date Published: 2018-01-15
Dimensions: 150 x 226 x 5mm
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The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.