Author(s): Jen Green
Format: Hardback
No. of Pages: 48
Publisher: Rosen Central
Language: English
Date Published: 2011-12-15
Dimensions: 187.96 x 236.22 x 7.62mm
Publication City/Country: New York, NY, United States
Edition:
Illustrations: Illustrations, color; Illustrations, black and white
Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on society. Real-life case studies, fact boxes, and opinion panels highlight some of the most heated issues in the debate. These include questions about truth in advertising, promoting stereotypes, advertising to children, and collecting information about people's tastes, habits, and interests online.
Format: Hardback
No. of Pages: 48
Publisher: Rosen Central
Language: English
Date Published: 2011-12-15
Dimensions: 187.96 x 236.22 x 7.62mm
Publication City/Country: New York, NY, United States
Edition:
Illustrations: Illustrations, color; Illustrations, black and white
Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on society. Real-life case studies, fact boxes, and opinion panels highlight some of the most heated issues in the debate. These include questions about truth in advertising, promoting stereotypes, advertising to children, and collecting information about people's tastes, habits, and interests online.
Book Info | |
Author | Jen Green |
Date Published | 2011-12-15 |
Dimensions | 187.96 x 236.22 x 7.62mm |
First Author | Jen Green |
Format | Hardback |
Illustrations | Illustrations, color; Illustrations, black and white |
ISBN | 9781448860180 |
Language | English |
No. of Pages | 48 |
Publication City/Country | New York, NY, United States |
Publisher | Rosen Central |
Advertising
- Jen Green
- Hardback
- Publisher: Rosen Central
- ISBN: 9781448860180
- Availability:In Stock
-
$944