• Business and Big Data: Influencing Consumers
Author(s): Ellis Roxburgh
Format: Paperback
No. of Pages: 48
Publisher: Lucent Press
Language: English
Date Published: 2018-08-15
Dimensions: 178 x 216 x 8mm
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The fast-paced and profitable world of business involves important information, such as big data. This kind of information can be helpful for businesses, but it can also be used in ways that are not ethical. The informative and age-appropriate main text discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data's influence in retail and advertising. Eye-catching, full-color photographs, informational sidebars, and fun fact boxes are included to provide readers with a more complete understanding of how business practices impact their lives.
Book Info
Author Ellis Roxburgh
Date Published 2018-08-15
Dimensions 178 x 216 x 8mm
First Author Ellis Roxburgh
Format Paperback
ISBN 9781534564329
Language English
No. of Pages 48
Publisher Lucent Press

Business and Big Data: Influencing Consumers

  • Ellis Roxburgh
  • Paperback
  • Publisher: Lucent Press
  • ISBN: 9781534564329
  • Availability:In Stock
  • $552