Author(s): James C. McCroskey
Format: Paperback
No. of Pages: 352
Publisher: Pearson Education (US)
Language: English
Date Published: 2005-07-01
Dimensions: 149.9 x 226.1 x 17.8mm
Publication City/Country: Boston, MA, United States
Edition: 9th New edition
Illustrations:

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.



This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.